Customer request:  Set up in Eastern Europe and create a retailers network.

Actions taken: 

– Identification of the terms and conditions of introduction in the market

– Establishment of the commercial strategy to follow

– Identification of potential importing actors

– Negotiation of collaboration conditions

– Coaching the implementation of the collaboration

Customer request:  Set up in Eastern Europe and create a retailers network.

Actions taken: 

– Identification of the terms and conditions of introduction in the market

– Establishment of the commercial strategy to follow

– Identification of potential importing actors

– Negotiation of collaboration conditions

– Coaching the implementation of the collaboration

Customer request:  Set up in Germany and create a retailers network.

Actions taken: 

– Identification of the terms and conditions of introduction in the market

– Establishment of the commercial strategy to follow

– Identification of potential importing actors

– Negotiation of collaboration conditions

– Coaching the implementation of the collaboration

Customer request:  Set up in Ireland and create a retailers network.

Actions taken: 

– Identification of the terms and conditions of introduction in the market

– Establishment of the commercial strategy to follow

– Identification of potential importing actors

– Negotiation of collaboration conditions

– Coaching the implementation of the collaboration

Customer request:  Set up in Great Britain and create a retailers network.

Actions taken: 

– Identification of the terms and conditions of introduction in the market

– Establishment of the commercial strategy to follow

– Identification of potential importing actors

– Negotiation of collaboration conditions

– Coaching the implementation of the collaboration

Customer request:  Develop lines of business and get new clients on development’s SDA (strategic domain activities).

Actions taken: 

– Elaboration of the offer and its competitive positioning

– Creation of the prospecting file

– Creation of the sales pitch

– Identification of the decision-maker on the constituted file

– Prospection and appointments booking

Customer request:  Develop lines of business and get new clients on development’s SDA (strategic domain activities).

Actions taken: 

– Development of the offer and its competitive positioning

– Creation of the prospecting file

– Creation of the sales pitch

– Identification of the decision-maker on the constituted file

– Prospecting and making appointments

Customer request:  Develop lines of business and get new clients on development’s SDA (strategic domain activities).

Actions taken: 

– Development of the offer and its competitive positioning

– Creation of the prospecting file

– Creation of the sales pitch

– Identification of the decision-maker on the constituted file

– Prospecting and making appointments

Customer request:  Develop lines of business and get new clients on development’s SDA (strategic domain activities).

Actions taken: 

– Development of the offer and its competitive positioning

– Creation of the prospecting file

– Creation of the sales pitch

– Identification of the decision-maker on the constituted file

– Prospecting and making appointments

Customer request:  Creation of identity and implementation of a global communication plan.

 Actions taken: 

– Creation of identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional brochures and missions

– Creation of an activity report

– Creation of public information booklet

– Creation of information magazine

Customer request:  Re-enhance the brand image and promote the commercial offer

Actions taken: 

– Creation of a new identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional and commercial brochures

Customer request:  Revitalize the company and promote its commercial offer.

 Actions taken: 

– Creation of a new identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional brochure

– Creation of a campaign to launch a real estate program (brochure, posters, point of sale, press announcements …)

– Creation of website, customers intranet and extranet

Customer request: Revitalize the institution and enhance its offer of services to members and professionals.

Actions taken: 

– Creation of a new identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional and commercial brochures

– Creation of press announcements and web banners

– Creation of website

– Creation of signage

Customer request:  Revitalize the company and enhance its commercial offer.

Actions taken: 

– Creation of a new identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional and commercial brochure

– Creation of website

– Creation of signage and stand decoration

Customer request:  Re-enhance the image of the cooperative and its subsidiaries and promote the offer of services to 10,000 members.

Actions taken: 

– Creation of new identities cooperative and subsidiaries: logos, signatures, graphic charters

– Creation of administrative and commercial supports

– Creation of institutional and services brochures

– Creation of group and subsidiaries websites, intranet, extranet

– Creation of information magazine

– Creation of events

Customer request:  Re-enhance the image of the cooperative and its subsidiaries and promote the offer of services to 10,000 members.

Actions taken: 

– Creation of new identities cooperative and subsidiaries: logos, signatures, graphic charters

– Creation of administrative and commercial supports

– Creation of institutional and services brochures

– Creation of group and subsidiaries websites, intranet, extranet

– Creation of information magazine

– Creation of events

Customer request:  Revitalize the company and enhance its commercial offer.

Actions taken: 

– Creation of a new identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional and commercial brochures

– Creation of website

– Creation of signage in point of sale

Customer request:  Responding to competitive attacks.

Actions taken: 

– Creation of a marketing communication campaign

– Creation of a White Paper in response to attacks

– Set up of professional press relations

– Mailing, press announcements

– Production and decoration of stand for trade fair

Customer request:  Sales administration France and export.

Actions taken: 

– Creation of interactive forms in PDF for France and Export sales administration

– Creating packages by user profile, by country and by language

Customer request: Define the brand’s new communication codes.

Actions taken: 

– Creation of the brand design

– Variants of the new visual identity

– Creation of packaging

– Conduction of the impact test

– Communication Management

Customer request: Creation of an industrial group initiated by Cohesium Strategy and implementation of a complete communication plan (creation of brand and identity, creation of the main communication media and creation of a stand for the Paris Air Show).

Actions taken: 

– Search and brand creation

– Trade mark and logotype

– Creation of a visual identity

– Creation of a graphic charter

– Production of administrative and commercial communication media

– Production of an institutional brochure

Customer request:  Update the corporate governance and define its organization chart.

Actions taken: 

– Conduction of interviews with the management

– Identification of the potential of each executive

– Structuration of a new organizational chart (functions, responsibilities)

– Set up of the executive committee

Customer request:  Provide the company with the commercial structure to enable it to conduct its development strategy.

Actions taken: 

– Recruitment of a bilingual business associate

– Set up of the commercial department and related procedures

– Preparation of the commercial action plan to be conducted

– Coaching of the recruited employee

Customer request:  Update the sales department according to the evolution of the company’s strategy.

Actions taken: 

– Evaluation of employees and their potential for development

– Definition of the positions to be endorsed by each actor

– Structuration of the commercial organization and the distribution of the sectors

– Determination of objectives and functions

Customer request: Optimize the sales behavior of the sales force (agencies).

Actions taken: 

– Elaboration of the training program

– Organization of sessions with the use of a lot of practical cases

– Personalized coaching of some sellers

Customer request: Provide the wine estate with the commercial structure enabling it to ensure its development.

Actions taken: 

– Recruitment of a sales associate

– Set up of a sales seminar (assistant + sales associate)

– Implementation of the commercial organization (objectives, function and responsibilities)

– Framework of the action plan to be implemented

Customer request: Optimize the sales force’s skills and attitudes.

Actions taken: 

– Analysis of sales profiles

– Definition of the training program

– Animation of 4 days in group

– Personalized coaching of some sellers

– Framing of individualized development plans

Customer request: Recruit the new sales force of the cooperage.

Actions taken: 

– Definition of the profile to be recruited

– Writing of the announcement

– Analysis of CVs received

– Selection of candidates to present

– Presentation of the candidates to the company

– Framework of integration modalities

Customer request: Build the commercial organization of the company depending on its SDA (strategic domain activities) and its positioning in France and export.

Actions taken: 

– Conduction of interviews with the co-workers

– Image survey among customers

– Structuration of the commercial organization

– Framing of the sales force functions and missions

– Set up of commercial dashboards

Customer request: Define the strategy to be developed to deploy the group’s offer on new business lines.

Actions taken: 

– Audit of technical and commercial potentials

– Measurement of issues and challenges

– Listen to the employees of the 1st circle to identify their proposals

– Listen to customers and prospects to identify their expectations

– Strategy framework

Customer request: Build the organization chart of responsibilities and organize the company business by skill clusters.

Actions taken:

– Conducting interviews with management

– In-depth interview with the Director

– Set up of the organization chart

– Definition of the functions and responsibilities of the management

– Animation of a management seminar

– Set up of the steering committee

Customer request:  Define the brand positioning on its market to increase its penetration rate.

Actions taken: 

– Brand survey

– Study of the expectations and needs formulated by consumers (customers and non-customers)

– Study of the proposals made by the collaborators

– Framing of the commercial and marketing positioning to adopt

– Set up of the strategy

Customer request: Highlight changes that the brand must undertake and update the offer with regards to customers’ expectations.

Actions taken: 

– Points of sales audit

– Listen to co-workers

– Organization of focus groups about customers’ expectations

– Brand survey towards customers and prospects

– Define the marketing positioning to adopt: competition, offer and mix

Customer request: Increase commercial volume while preserving margins.

Actions taken: 

– Audit of the estate and its commercial potential

– Study of the distribution channels on which to position the product offer

– Define the commercial development strategy to be undertaken

– Set up of the sales organization

Customer request: Settle in England and set up a distributor.

Actions taken: 

– Identification of the terms and conditions of introduction in the market

– Define the commercial strategy to follow

– Identification of potential importing actors

– Negotiation of collaboration conditions

– Coaching the implementation of the collaboration

Customer request: Put into place a business strategy to increase market share.

Actions taken:

– Commercial performances analysis

– Definition of sales sectors

– Elaboration of the development strategy by commercial sector

– Determination of the action plans to be undertaken by the sales force

Customer request: Define the commercial development strategy.

Actions taken : 

– Development potentials audit

– Identification of new distribution channels on which the distillery’s offer can be positioned

– Framing of the commercial development strategy to be undertaken

– Determination of the action plan to be undertaken

Customer request: Define the investment strategy of the sawmill.

Actions taken: 

– Conduction of a positioning study in the sheets’ universe

– Identification of sawn timber requirements

– Determination of the perimeter of the new sawmill

– Framing of the investment plan to be committed

– Business plan

Customer request: Assess the ability to penetrate the aerospace sector.

Actions taken:

– Conduction of interviews with aircraft manufacturers

– Animation of a strategic seminar to determine the structure of this new SDA (strategic domain activities).

– Develop the strategy to be put into place

Customer request: Assess the formality for a new concept of pool shower.

Actions taken:

– Study of interest among distributors – specialized distribution and garden centers

– Assessment of the price positioning

– Competition survey

– Position statement on the opportunity of launching the product

Customer request: Assess customers’ expectations regarding the implementation of a new service.

Actions taken:

– Conduction of 300 consumers’ interviews

– Conduction of qualitative interviews among distribution networks

– Take a position on launch of services

– Elaboration of the commercial strategy to set up

Customer request: Assess customer’s satisfaction and image of engineering.

Actions taken:

– Creation of questionnaires

– Creation of customers and prospects files to interview

– Conduction of 80 qualitative interviews

– Delivery of strategic recommendations

Customer request: Adjust the company’s position in its market to increase its development capacity.

Actions taken:

– Strategic study of activities

– Highlighting challenges to be dealed with

– Definition of the strategic orientations to be taken

– Coaching of the management to set up the defined roadmap

Customer request: Define the business development strategy and set up the sales organization.

Actions taken: 

– Audit of the commercial activity and performance of the sales force

– Determination of the commercial strategy to be undertaken

– Framing of the commercial organization required to conduct the defined strategy

– Elaboration of dashboards

Customer request: Define the position of the company in the aeronautical universe.

Actions taken:

– Strategic audit

– Framing of the strategic plan

– Set up and animation of the steering committee

– Determination of action plans to be undertaken

Customer request: Revitalize the company and enhance its commercial offer.

Actions taken:

– Creation of a new identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional and commercial brochures

– Creation of website

– Creation of signage and stand decoration

Customer request: Assess the attractiveness of qualifications and the changes to be made.

Actions taken:

– Conduction of 200 interviews among “certified” industrials

– Animation of a strategic seminar about the evolutions

Customer request: The brand and products’ attractiveness

Actions taken:

– Conduction of consumers’ focus groups

– Conduction of interviews among distribution: specialized food

– Attractiveness test on shelves

– Study of the communication media to be put into place

Customer request: Assess the structure of the range of mustards and condiments.

Actions taken: 

– Qualitative survey among consumers and non-consumers of the brand = animation of focus groups

– Survey among department managers to assess the attractiveness of the range

– Validation of the products concepts and their marketing mix

Customer request: Assess customer satisfaction and measure the image of engineering.

Actions taken: 

– Interest and motivation survey among breeders

– Determination of the product mix

– Assessment of sales potential

– Elaboration of the launch strategy

Customer request: Study the creation of new concepts.

Actions taken:

– Animation of a creativity session with co-workers

– Prioritization of identified product concepts

– Interest and motivation survey among professional distributors

Customer request: Consider the opportunity to create a platform for the purchase of non-ferrous metals.

Actions taken:

– Study of interest among industrial subcontractors

– Measure levels of non-ferrous metal purchases

– Study of the technical and economic feasibility of the project

– Determination of the modalities of creation of the platform

Customer request: Study the opportunity to create a new products offer.

Actions taken:

– Desk research on the industrial supply market

– Qualitative study among professionals to understand their needs, their expectations

– Study of the competition offers

– Definition of the concept of offer and range to be put on the market

Customer request: Revitalize the image of the institute and promote the training offer on the 6 skills clusters and its 30 training sites in France.

Actions taken:

– Creation of a new identity: logo, signature, graphic charter

– Creation of administrative and commercial supports

– Creation of institutional and training sectors brochures

– Creation of events

– Creation of press announcements

– Creation of website

Customer request: Study the potential market and the human resources.

Actions taken: 

– Definition of the products offer to suggest

– Interest and demand study among professionals

– Assessment of the potential

– Determination of the commercial strategy to be put into place on the distribution network