References – France

CLOVIS
Champagne Ardenne
Customer request: Set up in Eastern Europe and create a retailers network.
Actions taken:
– Identification of the terms and conditions of introduction in the market
– Establishment of the commercial strategy to follow
– Identification of potential importing actors
– Negotiation of collaboration conditions
– Coaching the implementation of the collaboration

BUGNOT
Champagne Ardenne
Customer request: Set up in Eastern Europe and create a retailers network.
Actions taken:
– Identification of the terms and conditions of introduction in the market
– Establishment of the commercial strategy to follow
– Identification of potential importing actors
– Negotiation of collaboration conditions
– Coaching the implementation of the collaboration
LAURENCE TAVERNIER
Ile de France
Customer request: Set up in Germany and create a retailers network.
Actions taken:
– Identification of the terms and conditions of introduction in the market
– Establishment of the commercial strategy to follow
– Identification of potential importing actors
– Negotiation of collaboration conditions
– Coaching the implementation of the collaboration
FAIVRE ENVIRONNEMENT
Franche Comté
Customer request: Set up in Ireland and create a retailers network.
Actions taken:
– Identification of the terms and conditions of introduction in the market
– Establishment of the commercial strategy to follow
– Identification of potential importing actors
– Negotiation of collaboration conditions
– Coaching the implementation of the collaboration
PAREFEUILLE PROVENCE
Languedoc Roussillon
Customer request: Set up in Great Britain and create a retailers network.
Actions taken:
– Identification of the terms and conditions of introduction in the market
– Establishment of the commercial strategy to follow
– Identification of potential importing actors
– Negotiation of collaboration conditions
– Coaching the implementation of the collaboration

CARL
Basse Normandie
Customer request: Develop lines of business and get new clients on development’s SDA (strategic domain activities).
Actions taken:
– Elaboration of the offer and its competitive positioning
– Creation of the prospecting file
– Creation of the sales pitch
– Identification of the decision-maker on the constituted file
– Prospection and appointments booking
SERISIGN
Champagne Ardenne
Customer request: Develop lines of business and get new clients on development’s SDA (strategic domain activities).
Actions taken:
– Development of the offer and its competitive positioning
– Creation of the prospecting file
– Creation of the sales pitch
– Identification of the decision-maker on the constituted file
– Prospecting and making appointments
SIF SOCIETE INDUSTRIELLE DES FONTES
Picardie
Customer request: Develop lines of business and get new clients on development’s SDA (strategic domain activities).
Actions taken:
– Development of the offer and its competitive positioning
– Creation of the prospecting file
– Creation of the sales pitch
– Identification of the decision-maker on the constituted file
– Prospecting and making appointments
ACTIVETECH
Basse Normandie
Customer request: Develop lines of business and get new clients on development’s SDA (strategic domain activities).
Actions taken:
– Development of the offer and its competitive positioning
– Creation of the prospecting file
– Creation of the sales pitch
– Identification of the decision-maker on the constituted file
– Prospecting and making appointments

PNR Oise-Pays de France
Picardie
Customer request: Creation of identity and implementation of a global communication plan.
Actions taken:
– Creation of identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional brochures and missions
– Creation of an activity report
– Creation of public information booklet
– Creation of information magazine

INOFORGES
Picardie
Customer request: Re-enhance the brand image and promote the commercial offer
Actions taken:
– Creation of a new identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional and commercial brochures

FRG
Ile de France
Customer request: Revitalize the company and promote its commercial offer.
Actions taken:
– Creation of a new identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional brochure
– Creation of a campaign to launch a real estate program (brochure, posters, point of sale, press announcements …)
– Creation of website, customers intranet and extranet

COMITE MECANIQUE
Ile de France
Customer request: Revitalize the institution and enhance its offer of services to members and professionals.
Actions taken:
– Creation of a new identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional and commercial brochures
– Creation of press announcements and web banners
– Creation of website
– Creation of signage

MECAELECTRO
Ile de France
Customer request: Revitalize the company and enhance its commercial offer.
Actions taken:
– Creation of a new identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional and commercial brochure
– Creation of website
– Creation of signage and stand decoration

PROTEC
Ile de France
Customer request: Re-enhance the image of the cooperative and its subsidiaries and promote the offer of services to 10,000 members.
Actions taken:
– Creation of new identities cooperative and subsidiaries: logos, signatures, graphic charters
– Creation of administrative and commercial supports
– Creation of institutional and services brochures
– Creation of group and subsidiaries websites, intranet, extranet
– Creation of information magazine
– Creation of events

CHAMPAGNE CEREALES
Champagne-Ardenne
Customer request: Re-enhance the image of the cooperative and its subsidiaries and promote the offer of services to 10,000 members.
Actions taken:
– Creation of new identities cooperative and subsidiaries: logos, signatures, graphic charters
– Creation of administrative and commercial supports
– Creation of institutional and services brochures
– Creation of group and subsidiaries websites, intranet, extranet
– Creation of information magazine
– Creation of events

MALIE
Midi Pyrénées
Customer request: Revitalize the company and enhance its commercial offer.
Actions taken:
– Creation of a new identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional and commercial brochures
– Creation of website
– Creation of signage in point of sale

SYPAL
Ile de France
Customer request: Responding to competitive attacks.
Actions taken:
– Creation of a marketing communication campaign
– Creation of a White Paper in response to attacks
– Set up of professional press relations
– Mailing, press announcements
– Production and decoration of stand for trade fair

STAGO
Ile de France
Customer request: Sales administration France and export.
Actions taken:
– Creation of interactive forms in PDF for France and Export sales administration
– Creating packages by user profile, by country and by language

LAURENT PERRIER
Champagne-Ardenne
Customer request: Define the brand’s new communication codes.
Actions taken:
– Creation of the brand design
– Variants of the new visual identity
– Creation of packaging
– Conduction of the impact test
– Communication Management

INDUXIAL
Picardie
Customer request: Creation of an industrial group initiated by Cohesium Strategy and implementation of a complete communication plan (creation of brand and identity, creation of the main communication media and creation of a stand for the Paris Air Show).
Actions taken:
– Search and brand creation
– Trade mark and logotype
– Creation of a visual identity
– Creation of a graphic charter
– Production of administrative and commercial communication media
– Production of an institutional brochure

CHROMALLOY
Ile de France
Customer request: Update the corporate governance and define its organization chart.
Actions taken:
– Conduction of interviews with the management
– Identification of the potential of each executive
– Structuration of a new organizational chart (functions, responsibilities)
– Set up of the executive committee
HYDRO TECHMA
Picardie
Customer request: Provide the company with the commercial structure to enable it to conduct its development strategy.
Actions taken:
– Recruitment of a bilingual business associate
– Set up of the commercial department and related procedures
– Preparation of the commercial action plan to be conducted
– Coaching of the recruited employee
IMPRIMERIE BAUGE
Lorraine
Customer request: Update the sales department according to the evolution of the company’s strategy.
Actions taken:
– Evaluation of employees and their potential for development
– Definition of the positions to be endorsed by each actor
– Structuration of the commercial organization and the distribution of the sectors
– Determination of objectives and functions

POINT P
Ile de France
Customer request: Optimize the sales behavior of the sales force (agencies).
Actions taken:
– Elaboration of the training program
– Organization of sessions with the use of a lot of practical cases
– Personalized coaching of some sellers
DOMAINE DU CHARDONNAY
Bourgogne
Customer request: Provide the wine estate with the commercial structure enabling it to ensure its development.
Actions taken:
– Recruitment of a sales associate
– Set up of a sales seminar (assistant + sales associate)
– Implementation of the commercial organization (objectives, function and responsibilities)
– Framework of the action plan to be implemented
TONNELLERIE VILARD
Customer request: Optimize the sales force’s skills and attitudes.
Actions taken:
– Analysis of sales profiles
– Definition of the training program
– Animation of 4 days in group
– Personalized coaching of some sellers
– Framing of individualized development plans

TONNELERIE DE MERCUREY
Bourgogne
Customer request: Recruit the new sales force of the cooperage.
Actions taken:
– Definition of the profile to be recruited
– Writing of the announcement
– Analysis of CVs received
– Selection of candidates to present
– Presentation of the candidates to the company
– Framework of integration modalities
LEGRAS INDUSTRIES
Champagne-Ardenne
Customer request: Build the commercial organization of the company depending on its SDA (strategic domain activities) and its positioning in France and export.
Actions taken:
– Conduction of interviews with the co-workers
– Image survey among customers
– Structuration of the commercial organization
– Framing of the sales force functions and missions
– Set up of commercial dashboards

EFINOR
Basse Normandie
Customer request: Define the strategy to be developed to deploy the group’s offer on new business lines.
Actions taken:
– Audit of technical and commercial potentials
– Measurement of issues and challenges
– Listen to the employees of the 1st circle to identify their proposals
– Listen to customers and prospects to identify their expectations
– Strategy framework
Customer request: Build the organization chart of responsibilities and organize the company business by skill clusters.
Actions taken:
– Conducting interviews with management
– In-depth interview with the Director
– Set up of the organization chart
– Definition of the functions and responsibilities of the management
– Animation of a management seminar
– Set up of the steering committee

LA HALLE
Ile de France
Customer request: Define the brand positioning on its market to increase its penetration rate.
Actions taken:
– Brand survey
– Study of the expectations and needs formulated by consumers (customers and non-customers)
– Study of the proposals made by the collaborators
– Framing of the commercial and marketing positioning to adopt
– Set up of the strategy
Customer request: Highlight changes that the brand must undertake and update the offer with regards to customers’ expectations.
Actions taken:
– Points of sales audit
– Listen to co-workers
– Organization of focus groups about customers’ expectations
– Brand survey towards customers and prospects
– Define the marketing positioning to adopt: competition, offer and mix
DOMAINE PELAQUIE
Languedoc-Roussillon
Customer request: Increase commercial volume while preserving margins.
Actions taken:
– Audit of the estate and its commercial potential
– Study of the distribution channels on which to position the product offer
– Define the commercial development strategy to be undertaken
– Set up of the sales organization
Customer request: Settle in England and set up a distributor.
Actions taken:
– Identification of the terms and conditions of introduction in the market
– Define the commercial strategy to follow
– Identification of potential importing actors
– Negotiation of collaboration conditions
– Coaching the implementation of the collaboration

FORGES DE MAGNE GROUPE REVEX
Champagne-Ardenne
Customer request: Put into place a business strategy to increase market share.
Actions taken:
– Commercial performances analysis
– Definition of sales sectors
– Elaboration of the development strategy by commercial sector
– Determination of the action plans to be undertaken by the sales force
DISTILLERIE PERSYN
Nord Pas de Calais
Customer request: Define the commercial development strategy.
Actions taken :
– Development potentials audit
– Identification of new distribution channels on which the distillery’s offer can be positioned
– Framing of the commercial development strategy to be undertaken
– Determination of the action plan to be undertaken
SCIERIE ALLIOT
Picardie
Customer request: Define the investment strategy of the sawmill.
Actions taken:
– Conduction of a positioning study in the sheets’ universe
– Identification of sawn timber requirements
– Determination of the perimeter of the new sawmill
– Framing of the investment plan to be committed
– Business plan
GANTOIS INDUSTRIES
Lorraine
Customer request: Assess the ability to penetrate the aerospace sector.
Actions taken:
– Conduction of interviews with aircraft manufacturers
– Animation of a strategic seminar to determine the structure of this new SDA (strategic domain activities).
– Develop the strategy to be put into place

FAUQUET
Picardie
Customer request: Assess the formality for a new concept of pool shower.
Actions taken:
– Study of interest among distributors – specialized distribution and garden centers
– Assessment of the price positioning
– Competition survey
– Position statement on the opportunity of launching the product

RIGHINI
Midi Pyrénées
Customer request: Assess customers’ expectations regarding the implementation of a new service.
Actions taken:
– Conduction of 300 consumers’ interviews
– Conduction of qualitative interviews among distribution networks
– Take a position on launch of services
– Elaboration of the commercial strategy to set up
LITHOBRU
Poitou Charentes
Customer request: Assess customer’s satisfaction and image of engineering.
Actions taken:
– Creation of questionnaires
– Creation of customers and prospects files to interview
– Conduction of 80 qualitative interviews
– Delivery of strategic recommendations
DUGUIT TECHNOLOGIES
Champagne-Ardenne
Customer request: Adjust the company’s position in its market to increase its development capacity.
Actions taken:
– Strategic study of activities
– Highlighting challenges to be dealed with
– Definition of the strategic orientations to be taken
– Coaching of the management to set up the defined roadmap

ALLIANCE PARTENAIRES GRAPHIQUES
Champagne-Ardenne
Customer request: Define the business development strategy and set up the sales organization.
Actions taken:
– Audit of the commercial activity and performance of the sales force
– Determination of the commercial strategy to be undertaken
– Framing of the commercial organization required to conduct the defined strategy
– Elaboration of dashboards

SUMA
Picardie
Customer request: Define the position of the company in the aeronautical universe.
Actions taken:
– Strategic audit
– Framing of the strategic plan
– Set up and animation of the steering committee
– Determination of action plans to be undertaken
Customer request: Revitalize the company and enhance its commercial offer.
Actions taken:
– Creation of a new identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional and commercial brochures
– Creation of website
– Creation of signage and stand decoration
FCBA
Ile de France
Customer request: Assess the attractiveness of qualifications and the changes to be made.
Actions taken:
– Conduction of 200 interviews among “certified” industrials
– Animation of a strategic seminar about the evolutions
PHEBUS
Champagne-Ardenne
Customer request: The brand and products’ attractiveness
Actions taken:
– Conduction of consumers’ focus groups
– Conduction of interviews among distribution: specialized food
– Attractiveness test on shelves
– Study of the communication media to be put into place

AMORA MAILLE
Bourgogne
Customer request: Assess the structure of the range of mustards and condiments.
Actions taken:
– Qualitative survey among consumers and non-consumers of the brand = animation of focus groups
– Survey among department managers to assess the attractiveness of the range
– Validation of the products concepts and their marketing mix

LA BUVETTE
Champagne-Ardenne
Customer request: Assess customer satisfaction and measure the image of engineering.
Actions taken:
– Interest and motivation survey among breeders
– Determination of the product mix
– Assessment of sales potential
– Elaboration of the launch strategy
DIM
Ile de France
Customer request: Study the creation of new concepts.
Actions taken:
– Animation of a creativity session with co-workers
– Prioritization of identified product concepts
– Interest and motivation survey among professional distributors

AIRBUS
Midi Pyrénées
Customer request: Consider the opportunity to create a platform for the purchase of non-ferrous metals.
Actions taken:
– Study of interest among industrial subcontractors
– Measure levels of non-ferrous metal purchases
– Study of the technical and economic feasibility of the project
– Determination of the modalities of creation of the platform

DISPANO
Customer request: Study the opportunity to create a new products offer.
Actions taken:
– Desk research on the industrial supply market
– Qualitative study among professionals to understand their needs, their expectations
– Study of the competition offers
– Definition of the concept of offer and range to be put on the market

INFA
Ile de France
Customer request: Revitalize the image of the institute and promote the training offer on the 6 skills clusters and its 30 training sites in France.
Actions taken:
– Creation of a new identity: logo, signature, graphic charter
– Creation of administrative and commercial supports
– Creation of institutional and training sectors brochures
– Creation of events
– Creation of press announcements
– Creation of website
GENERATION 5
Picardie
Customer request: Study the potential market and the human resources.
Actions taken:
– Definition of the products offer to suggest
– Interest and demand study among professionals
– Assessment of the potential
– Determination of the commercial strategy to be put into place on the distribution network