Understand your market to better position you and set up your strategy

Your market environment to nourish, enrich and validate your strategy

Assess your performance and your offer on the market

Market Research

Our purpose

Provide good advice in terms of methodology so that each market research is effective in gathering information and in its strategic and operational exploitation.

Our scope of intervention

  • France – Benelux and International

Our offer

Comprehensive strategic studies

  • Image and reputation survey
  • Brand review
  • U&A surveys
  • Lifestyle and purchase habits surveys
  • Sectorial study and desk research
  • Competition survey
  • Regulatory and normative studies
  • Distribution study

Studies of market offerings

  • Products tests
  • Concepts tests
  • Packaging test
  • Communication test (pre and post test)
  • Point of sale survey
  • Potential and catchment area studies
  • Commercial establishment study (CDEC, French authority whose approval is required for all commercial facility projects)

Surveys and management tools

  • Adhesion diagnosis among employees
  • Managerial assessment by level, entity

Customer surveys

  • Satisfaction survey
  • Expectations survey
  • Customer value analysis
  • Satisfaction impact on turnover
  • Mystery observations
  • Mystery phone calls
  • Mystery visits

Our types of surveys

  • Comprehensive strategic studies
  • Studies of market offerings
  • Customer surveys
  • Employees surveys
  • Sectorial barometers

Cohesium barometers


  • Economic context
  • Evolution trends
  • Expectations and consumers needs
  • Competitive positioning


  • Personal equipment
  • Household equipment
  • Household appliances
  • DIY
  • Gardening
  • Automotive
  • Optic
  • Food & Beverage
  • Hygiene & beauty
  • Clothes
  • Building – Construction
  • Wood – Furniture


  • Telephone
  • Face to face
  • Focus group
  • Mystery visits or calls
  • Web
  • Desk review

COHESIUM is a member of both international networks TRA and ESOMAR.

In each country, a partner company offers:

The same professionalism

The same platform of skills and expertise